The intersection of technology and strategy

It is not enough to "talk" of transformation, you must be able to execute. Abilagra provides you the blueprint and the playbook.


Our Approach


Our service includes a comprehensive consultation to identify gaps and opportunities, a thorough report that includes a project plan with timelines and milestones, a cost analysis, and a schedule. We also offer a suite of solutions from an expansive partner network. Our goal is to help you achieve your business objectives quickly and smoothly. That’s how we ensure immediate and long-term success.

Why Abilagra?


We provide clients a unique, team-based and hands-on approach ensuring access to our full range of knowledge and expertise. Abilagra specializes in audience, revenue and technology strategies for consumer-centered media companies. Our consultants bring over eighty years of  experience from the buyer and seller side, representing global brands including IBM, New York Times, Gannett and GateHouse Media. 

Our Team

Daniel Williams | Founder + Managing Director


With 20 years experience in newsmedia, Daniel has been on the forefront of business model transformation using data, analytics and marketing automation technology. In 2011, Daniel co-founded and led LEAP Media Solutions, a full-service marketing solutions provider that grew to support over six-hundred media brands in the United States, managing eighty million customer relationships and over one billion dollars of annual consumer revenue. In 2017, LEAP was acquired by BlueVenn - a global leader in customer data management where he served as President.

Past leadership: BlueVenn, LEAP Media Solutions, New York Times, The Day, Gannett

Rich Forsgren | Principal Consultant


A 33-year media veteran, Rich has been a visionary and transformational leader - from the early days of CMS, conversion to digital publishing, to driving today's audience-centric data strategies.  As the Corporate Director of Data Strategy at GateHouse Media, Rich led the creation of the largest enterprise customer data platform (CDP) in US newsmedia, resulting in a deeper understanding of audiences, driving revenue diversification and - in partnership with the Google News Initiative - creating an industry best practice propensity model to increase paid digital subscriptions.

Past leadership: GateHouse Media, Erie Times-News

John W. Williams | Principal Consultant


John brings nearly 20 years of experience as a User Experience Designer with IBM, where he was involved with the Watson IOT project team. Rated as a top contributor within IBM, he is regarded as a passionate advocate for the user while possessing the technical knowledge and skills to understand and design for complex solutions and domains.  His practice areas and domain expertise include user experience design, user-centered design, human factors, interaction design, design studio, iterative design, user story and experience mapping, and HTML/CSS/Java.

Past leadership: IBM, NC State University